While I was running my own little agency – The Aid Agency – with Niels Heilberg, we were asked by The Danish Institute for Media and Journalism to create a campaign to position and raise awareness of their Creative Communication bachelor course.
We based the campaign on a simple insight. The most attractive thing about a career in communication for young ambitious media students is the power and influence it brings with it. Your idea could end up being seen by millions of people.
We then dramatised this with our own campaign thought – you can change the world with your pencil.