Ploughmann and Vingtoft came with huge ambitions and a tiny budget. So how do you create an engaging brand position for a group of Intellectual Property Consultants on a shoestring?
Our campaign was essentially what some people would term Content Marketing. We created engaging content based on a simple insight – the most valuable and unique part of any business story is the patent that protects it.
We produced an on and offline magazine called Bright Now – a magazine full of inspiration and insight from the world of intellectual property, presented by Ploughmann and Vingtoft’s very own industry experts.
The campaign was produced in collaboration with Experimentarium Science Center, Copenhagen, and Konform.
All of the work on this site appears with the kind permission of the clients I have worked with over the years. Please do not copy or publish this work without consent.
As I’m currently a Partner at Mensch, I’m afraid I’m not able to work on any conflicting business, sorry. However, if you are interested in working with me as an illustrator, I’d love to hear from you.