This was an interesting project that I got involved in through Mensch.
It was part of a TV concept running on DR in Denmark in which a local investigative journalist explored consumer relationships with food packaging.
I was asked to create an exclusive piece of package design for a sausage and burger brand that was, in reality, a sub-standard product. These were then taste-tested using unsuspecting consumers to gauge their opinion of our “gourmet” products. Not surprisingly, most of them thought they tasted rather good.
All of the work on this site appears with the kind permission of the clients I have worked with over the years. Please do not copy or publish this work without consent.
As I’m currently employed full-time at &Co. so I’m afraid I’m not able to work on any conflicting business, sorry. However, if you are interested in working with me as an illustrator, I’d love to hear from you.