Andrew Smart
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Ruud & Rye

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This one’s a little bit weird.

We made this campaign for a couple of Norwegian jet-setters called Mr. Ruud and Mr. Rye. They realised that what other shaving brands were doing left an opportunity for disruption. Secretly, they hoped that they’d simply get gobbled up by one of the big established brands and make a lot of money on their way. They did.

Anyway, here’s the campaign we made.

  • Art Direction
  • Branding
  • Film

Legal

All of the work on this site appears with the kind permission of the clients I have worked with over the years. Please do not copy or publish this work without consent.

Commisions

As I’m currently employed full-time at &Co. so I’m afraid I’m not able to work on any conflicting business, sorry. However, if you are interested in working with me as an illustrator, I’d love to hear from you.

Contact

Livjægergade 16, 3th.
Copenhagen
Denmark

Mobile: +45 26253080
Mail: mail@andrew-smart.com
Skype: andrew-smart

© 2021 Andrew Smart.