This is arguably the most successful campaign I’ve worked on here in Denmark.
After three years, we’ve managed to significantly change the average Dane’s opinion of a sector which was known for its obstructive rhetoric and damaging pesticides and awakened a great deal of pride in its members.
In fact, the campaign picked up an Effectiveness Award, of which I’m rather proud.
I guess if you don’t understand Danish then this case study isn’t much use to you. So you’ll have to take my word for it. It’s not bad.
All of the work on this site appears with the kind permission of the clients I have worked with over the years. Please do not copy or publish this work without consent.
As I’m currently a Partner at Mensch, I’m afraid I’m not able to work on any conflicting business, sorry. However, if you are interested in working with me as an illustrator, I’d love to hear from you.