This is arguably the most successful campaign I’ve worked on here in Denmark.
After several years, we’ve managed to significantly change the average Dane’s opinion of a sector which was known for its obstructive rhetoric and damaging pesticides and awakened a great deal of pride in its members.
In fact, the campaign picked up an Effectiveness Award, of which I’m rather proud.
I guess if you don’t understand Danish then this case study isn’t much use to you. So you’ll have to take my word for it. It’s not bad.