Ploughmann and Vingtoft came with huge ambitions and a tiny budget. So how do you create an engaging brand position for a group of Intellectual Property Consultants on a shoestring?
Our campaign was essentially what some people would term Content Marketing. We created engaging content based on a simple insight – the most valuable and unique part of any business story is the patent that protects it.
We produced an on and offline magazine called Bright Now – a magazine full of inspiration and insight from the world of intellectual property, presented by Ploughmann and Vingtoft’s very own industry experts.
The campaign was produced in collaboration with Experimentarium Science Center, Copenhagen, and Konform.
- Content marketing