I believe intelligent communication has the power to change the world.

I’ve been working in the engine room of consumerism for 25 years now. That’s partly something I am proud of and partly something, I must admit, I’ve struggled with too.

During my twenty-five year stretch to date, I’ve worked with all kinds of clients from many different sectors – everything from children’s charities to crisps. Every one has been a new challenge and a journey. Not only into the problems faced by others, but also a journey into myself.

It might sound a bit pompous, and I dare say it’s a bit of a cliché, but I’ve learned a lot about life and the way people behave by studying how they make decisions and perceive the world.

Equally, I’ve learned an awful lot about myself. I have learned to justify my stint in the engine room of consumerism by thinking about it like this. Advertising is neither inherently good nor evil. Instead, it’s a bit like electricity. It can both kill and save lives. It really depends on what you do with it. On the rare occasions that I talk to young students hoping to get into this business, I often remind them, and myself, of this.

I truly believe that we, as people, can overcome our biggest challenges if we put our minds to it. And I believe that intelligently planned communication can win hearts and minds and help bring about that change.

All of us, clients and agencies alike, should remember this enormous opportunity – every time we lift a pencil or begin to tap on a keyboard.

As for my CV, well if you’re one for dates and lists you’ll find me, and it, on LinkedIn. Thanks for reading.

years of industry experience
awards won
different companies
clients (and counting)