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Ruud & Rye

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  • January 04, 2015

This one’s a little bit weird.

We made this campaign for a couple of Norwegian jet-setters called Mr. Ruud and Mr. Rye. They realised that what other shaving brands were doing left an opportunity for disruption. Secretly, they hoped that they’d simply get gobbled up by one of the big established brands and make a lot of money on their way. They did.

Anyway, here’s the campaign we made.

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